SO JUST SHOP started as a route to economically empower women, all over the world. With a background in international development, our CEO and Founder, Jennifer Georgeson, witnessed first hand how economic empowerment of women increases health, education and wellbeing of whole communities. SO JUST SHOP was developed as a platform to enable vulnerable women throughout the world to gain economic freedom, thereby reducing childhood malnutrition, increasing access to education (for both boys and girls) and access to maternal health services. Launching in 2015, initially with 8 sellers across 4 countries and 2 continents, today SO JUST SHOP has over 50 sellers across 20 countries and 3 continents. By working with women-led artisans and ensuring they are being paid a living wage, giving them access to an international market and international price points for their goods, SO JUST SHOP economically empowers women and consequently raises them, their families and whole communities out of poverty.