Founded in 1999, Maileg is a Danish toy brand founded by illustrator and designer Dorthe Mailil. Known for its imaginative, playful toy designs that range from mice in matchboxes, to giant bunnies, alongside dollhouses and all the accessories and clothing to dress up its creations; the designs skilfully blend the Scandinavian aesthetic with the tradition of animal soft toys, making Maileg so popular amongst children and their parents.