In 1991, Elettrocasa changed its look, name and substance. In that year Elettrocasa began to offer objects of innovative design in its commercial space, which until then had specialised in household appliances and hoovers. The result was the birth of the first concept store in the northeast, and probably one of the first in Italy: Robe di Casa. The increase in the shop's offerings led the shop to move to a space three times larger in Largo dei Pecile in June 2003 - The shop's current location. Today Robe di Casa is a special "shop of ideas", full of design objects dedicated to the home, the bathroom, kitchen accessories, the office and hi-tech, the result of constant research in manufacturing companies around the world. A few years ago Jacopo joined the team, adding his passion for hi-tech and expertise in selecting the latest technologies to complete Robe di Casa's unique offering.