“WE DREAM IN COLOUR ‘BOJA’ WHICH MEANS COLOUR IS OUR DREAM…” It seemed the perfect name for a shop that was born in 2020, the greyest year of our lifetime. Injections of colour can not only change up your existing wardrobe but when wearing colour its proven to make you feel uplifted & happy. How clothes make you feel is so important! The concept of actually feeling fabulous, it’s a hard thing to live without once you have had it. We stock a durable collection of outfits that you can throw on and feel incredible wearing, that are comfortable and versatile to take you from the school run, to lunch out with friends. We call this ‘Easy Fashion’ A lot of our offering is fairtrade & eco-friendly. Our leather is certified and can be traced back to source. We also believe in sustainable fashion at affordable prices. We are told to shop for timeless staples that we can keep in our wardrobe for years to come, however these often come with a hefty price tag. We have worked hard to find some stunning brands, at realistic prices, that are still super special. We want our customers to get a rush of excitement when they shop with us, because when we are sourcing for Boja, the products we pick genuinely make us excited! That’s what shopping is all about. It should be FUN!