Life is short, and you should do what you love believes the founder of Rachel Jackson London. Launched in 2006 when Jackson, who had left a career in the music industry and was just back from a round the world trip, decided it was time to focus on her passion for jewellery. Today her pendants, earrings (hoops are a passion), rings and bracelets are worn by celebrities including Kylie Jenner, Katy Perry, Rita Ora, Nicole Scherzinger, Ellie Goulding, Jessie Ware, Fearne Cotton, Sophie Ellis-Bextor and have been featured in Vogue, Elle, Grazia and Stella magazine