Plenaire is one of the independent brands Trouva is spotlighting for 2024. Artfully derived from the French term for ‘in the open air’, Plenaire is an independent British beauty brand committed to transparent and relaxed beauty practices that place self-care on par with skin care. Guided by universal skin dilemmas, their playful (yet considerate!) brand ethos and results-driven formulas have garnered a devoted, under-the-radar following. Considerate, you ask? This young, British based, female-owned brand ensures that every formula is Carbon Neutral –they work with Climate Partner to calculate their Climate Footprint, reduce emissions where possible and offset the rest –and is vegan, cruelty free and made with 100% recyclable packaging. Presenting multi-faceted formulas like Plenaire Rose Jelly, Tripler and Violet Paste that are based on uncomplicated, wholesome ingredients to treat an array of issues. Plenaire can be mixed, matched and combined to meet every skin type, and is perfect for even the most delicate and sensitive skin. If this sounds right up your street, we recommend you start with their Rose Jelly Gentle Makeup Remover-containing Sugarbeetand rosewater, this beautiful, refreshing formula leaves skin dewy soft, removing impurities and even waterproof makeup in one easy swipe!