FAIR was one of the first shops in the country to specialise in fair and sustainable fashion. Located in the city of Brighton and Hove, we stock a range of different brands whose ethical credentials are second to none, not only in their support for fair and ethical production but increasingly through the use of organic and sustainable fabrics and circular design. View our fabulous range of womenswear and we now have a developing selection of menswear. So why sustainability? For us at FAIR, it’s a completely different way of doing business that ensures people and the planet get the respect that they deserve. Awareness of the social and environmental costs of “fast fashion” has grown tremendously in the last few years and consumers are increasingly seeking out alternatives. We are here to offer those alternatives and show consumers that there is another way. Buying less but buying better allowing you to focus more on caring for and valuing the special pieces you purchase and own.