Founders Felicity Mettam and Emma Powell share an inherent love of Nordic life from their extensive travels and it's this appreciation of Scandinavian living that's at the root of their boutique based in Alresford, Winchester. The duo are passionate about sustainable, practical and ethical living reflected in the product collections which are sourced during their Scandinavian travels. At the heart of the boutique, Felicity and Emma feel strongly about promoting conscious consumerism: shopping less, choosing well and investing occasionally, rather than splurging on disposable trends.