Starting life as a stall in Greenwich Market Plain Bear, founded by Frank Whitford, is now permanently located in a shop within Deptford Market. Frank was attracted to the area when he realised that he’d be part of a community project supporting local businesses. With a background in art, his interest in the subject of simplicity is apparent in his own-brand clothing where simplified graphics and bold shapes feature. Sourcing clothing and accessories from other brands to sit alongside his own, Frank expertly curates products for the contemporary wardrobe.