OBEY

No longer just for skaters and punks, Obey’s mens and womens clothing offers ultra-wearable hoodies, fleeces, hats and t-shirts with unexpected slogans, humorous graphics and bold colour palettes. Founded by provocative artist Shepard Fairey, and made to be worn everyday, its designs are inspired by the workwear aesthetic, providing a uniform for those who buy into the brand with a globally recognised logo.