Jurianne Matter

In 2008, I started my label carrying my own name and I went all out, because I believed in it. Some way or another, the designs struck a chord: paper, craft, rituals, traditions, pretty prints and all produced in an eco-friendly way… it became a success. By now, the paper has been joined by textile, my second love. Functional, with beautiful prints and naturally made from GOTS-certified organic cotton. The fabrics also carry my signature: poetic, graphic and with a major role for nature. Because nature is definitely a thing; ‘eco-friendly’ is not just an empty marketing term for me. ‘Beautiful’ is only beautiful to me when it’s been produced in a clean and fair way.