Orders might take a little longer to arrive as this boutique is on holiday from 10 Mar – 24 Mar 2025
Star Curator
Wild Swans
London
Map & opening times
London
Map & opening times
About Wild Swans
Tipped by The Times as having the best selection of Scandinavian fashion in London, Wild Swans in Islington stocks a wide range of established and emerging Scandi designers selected by Danish-born owner, Caroline Van Luthje. Named after the Hans Christian Andersen fairytale 'The Wild Swans', the name perfectly describes the elegant yet edgy range of clothing and lifestyle products. Wild Swans was the first in the UK market to introduce brands like GANNI, BAUM & PFERDGARTEN, NUNOO BAGS and many more.
From the owner
"I get inspired by anyone who dares to be a bit different. Individuals who can do this without compromising the quality of their product, and still preserve their integrity are really inspiring to me.
Some people think Danish fashion is minimalistic like the furniture, I think its anything but. The Danes have been amazing at merging good fabrics with colour and lots of print. It is rarely fast fashion, rather pieces you can mix season after season."
