UMA was founded in October 2016 by myself, Loesje De Vriese. Mid-life (no ‘crisis’), mother of 3 (Casper and twins Billie & Oona), partner of Dries, optimist by nature, energetic and extravert, persevering and pragmatic. After almost 15 years as a marketeer in the technology sector, my passion for interior, design, styling and fashion got the upper hand so I decided to leave multinationals behind to start a local, small business on my own, in Mechelen, a city which offered the right environment for this venture. Beautiful objects, finding the perfect fit or combination, bringing out someone’s best features,… all of this makes me happy…so this was the logical next step! With UMA this passion takes shape through a unique combination of Scandinavian inspired and local brands.