Anni Lu

Your search for truly unique jewellery ends here. Anni Lu’s delicate handmade pieces have taken over Instagram by storm since being founded in 2013 by Helle Vestergaard Poulsen, a former creative director for a number of Danish fashion magazines. Her expert experience in the industry has equipped her to create pieces with a true sellout factor, always innovating and defining new trends. The main influences that shine through in each accessory are personal style, colours and playful combinations, finished with a dose of good luck charms, personalised initial pendants, ancient coins and a bold use of colour. Made from materials such as 18-karat gold plated brass, sterling silver, sparkling crystals, glass beads and semi-precious stones, every Anni Lu is a real standout piece that will instantly elevate your outfits with ease.