Nestled among a host of independent shops on Camden passage in Islington, SMUG is filled with an edit of homewares curated by owner Lizzie Evans. Lizzie's vision for SMUG has always been for it to feel like a home: products are curated within the space to bring the customer a beautifully styled, design-led collection of products within a home-like setting. Alongside the retail space, the shop also has an in-store café and the team run a programme of workshops to allow customers to interact with the space in a relaxed setting.