In the middle of a barren retail landscape, Pamela decided to open her own boutique in the late 1980’s. She was passionate about sourcing affordable, stylish collections that would work for like-minded women, and so opened her shop up in Primrose Hill. Alongside its handpicked product range, Pamela Shiffer offers tailor-made, bespoke customer service to make shoppers feel like one of the family and hungry to return and discover another hidden gem.