Earl of East is London based lifestyle brand. What started out as a passion project, has grown organically from side-hustle to a business with a team of 18 located in London. A love of fragrance and a desire to build something of our own led us to develop our own line of home fragrance products, which has since expanded from just three candles to a line that encompasses, candles, incense, home mists, and bath and body products, all of which are produced by us in London. We now have over 230 stockists worldwide and in September 2019 we launched our debut book, "The Scented Candle Workshop" with Kyle Books in the UK and USA. Our brand has 4 pillars, Create, Curate, Collaborate and Community, this foundation weaves through everything we do as a company. Back in 2017 production demand allowed us to open a bigger studio and to create a lifestyle store supporting independent brands, bringing to life these pillars, by hosting workshops of our own and providing a space for other creatives to do the same. The Hackney space has been featured in titles like Vogue and Wallpaper and quickly found a following despite its back street location. In 2018 we opened a second location in London's landmark development; Coal Drops Yard. This flagship location has allowed us to increase the brands we work with and to showcase our own craft further by pouring the candles for the store on-site, and in full view of our customers. In 2020, and during the pandemic we opened a third location, also in Coal Drops Yard. This space focuses on our love for print, with our edit of the best magazines, books and artworks.