Will & Ward is a mother-daughter run womenswear boutique that opened in Lytham Saint Annes, Lancashire in 2019. Andrea and Beth Ward are the driving force behind this stylish independent. “We both have career backgrounds in fashion marketing, retail and design and although full of fabulous independents, we both agreed there was an opportunity for a different boutique experience in our local town,” say Andrea and Beth. Will & Ward carries a covetable brand mix – think pretty prints from Fabienne Chapot, the season’s trendiest blouses from Munthe, Scandi-cool from Stine Goya and capsule closet must-haves from Selected Femme. You can also shop Rails, Becksöndergaard, Baum und Pferdgarten and more for your Scandi style fix.