It is in the old family print shop, located in a non-commercial street that Marcel & Maurice was founded. An idea of the twins Julien and William, grandson of the printer who specialized in the printing of Auvergne cheese labels. First of all an original concept store and then a clothing brand, Marcel & Maurice has acquired a nice local reputation. Why the name Marcel & Maurice? During the nine months of pregnancy of the mom of the creators, the dad of the creators made believe to his companion that regardless of its opinion it would call its twins Marcel and Maurice.