Little Citizens Boutique in Holywood, Northern Ireland is a toy and idea store. The founder Alicia Peyrano actively researches and reports on childhood development trends and then connects new parents to the educational toys to help their child develop. As well as stocking unique, designer and artist-led toys and gifts, Little Citizens Boutique aims to be a resource to empower parents to be the guiding forces in a child's life. The boutique was also The Guardian's 'Startup of the Year' in 2014.