Boutique owner Chloe’s passion for opening a children’s store started after working in the industry for years marketing children’s lifestyle products and toys, then organic cotton clothing. After struggling to find gifts for her niece and nephew, she saw a space in the market in Cornwall for an independent children’s store that focused on modern gifting, highlighting small independent brands. Chloe now has a mini product tester of her own, and he helps her source products that children love and parents love to have in the house!