Founded by Joanne Jones and based in Ashbourne, Derbyshire, the shop name and the shop itself are inspired by Joanne's grandparents, Bill and Edna. Bill loved nature and pottering in his garden; Edna loved sewing and being creative and she felt this perfectly captured her vision for the boutique. This love of all things natural and creative stayed with Joanne, and so she felt it appropriate to name her shop Bill & Edna. With a focus on quality design from creatives both locally and further field, Bill & Edna joins an array of other creative businesses in Ashbourne. Read less