While some people seem to have a knack for copywriting, many of us don’t. When faced with the task, getting the words out in a decisively flowing and engaging manner can be quite the trial. There are, however, simple techniques you can employ to craft strong written content with ease. Through step-by-step processes, this expanded 2nd edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications.

Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.

ABOUT THE AUTHOR

Mark Shaw has been a copywriter for 20 years, starting out as an advertising agency writer before freelancing for marketing departments. He now runs copywriting seminars for corporate businesses and design students, and is a business consultant to numerous creative agencies.

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