A true British icon himself, Sir Paul Smith has been designing since 1970 when he launched his eponymous brand. Combining tradition with modernity, each Paul Smith design is underpinned by a dry British sense of humour… quirky but not frivolous, eccentric but not silly; and whether he is designing for men or women, Smith is a master of colour and cut. Inspired by an eclectic mix of high art and everyday life, his suits, dresses, jumpers and accessories are understated statement dressing.