**ICONIC COTTON JEANS BY LEVI'S**

Levi's® 501® Original Straight Fit denim jeans in Crash Courses non-stretch denim. These Levi's® 501® retro denim jeans come in a black wash and feature a slightly worn-in finish for a vintage indie look, with tonal stitching adding an extra visual flourish. Levi's® arcuate Batwing detailing embroidered on the back pockets. Stylish copper metallic rivets to the pockets add the finishing touch. Levi's® 501® Original Straight Fit Jeans are perfect for that everyday casual mod look. The world famous all American 5 pocket straight leg denim style - Levi's® 501®.

**CHARACTERISTICS**

* Cotton

* 501 model

* 5 pockets

* Non-stretch

* Regular leg

* Model wears: 1.80cm/ 32

* Composition: black

* Color: Black

**THE BRAND**

In 1852 Levi Strauss, an immigrant from Bavaria, opened a haberdashery business in San Francisco, at the height of the California Gold Rush. His day-to-day business enabled him to identify a need among local workers: garments that could withstand anything. Together with tailor Jacob Davis he had the intuition to combine copper rivet reinforcements and an extremely tough fabric, denim: thus in 1873 the first work suit to the waist was born. Today we call that garment "blue jeans."

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