Helen White - founder. Helen has a background in lighting buying and has designed lighting for the biggest high street names including BHS and made.com. Helen has a passion for homewares and a keen eye for trends in colour, design and manufacturing. As well as producing lighting for the biggest high street names, she has been featured as a key female founder in Living etc and the BBC. Michael Jones - founder. With a proven track record and success working in both luxury and high street sectors, Michael is an expert in digital design and renowned for his ability to craft unique and innovative user experiences. Michael’s background has given him an understanding of how outstanding customer service translates into online retail.