How do you grow your business when you don't have a marketing budget? 

How do you stand out in a busy world?

And what if the answer is right in front of you? 

'For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine.'

So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community. 

Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover:

* Why giving is your secret to success

* How to get people's attention when time is your biggest competitor

* Why creating beats sharing

* How a small team can win

Build community. Build your brand. Build long-term growth. Discover why the humble newsletter is pure and utter gold. 

_160 pages_

_17.8 x 12 cm_

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