# Umarell Silk Edition
Two new colors enter the Umarell family.
Vibrant, impactful, elegant: with the spring 2024 survey the Superstuff people decided and crowned the Double Silk Queen of Color!
### Umarell: the symbol of the encouragement to productivity
The word "Umarell", which derives from the Emilian dialect and means "homino" or "retired", has now become synonymous with the elderly who observes construction sites and public works, a phenomenon that has taken hold throughout Italy. The Superstuff Umarell represents this figure, but with an innovative Twist: it is designed to stimulate and improve productivity in the most common construction site in the world, the personal computer.
With the motto "The most difficult thing to do is to work hard when nobody looks at you", we launched the Umarell from desk in 2017, with the ironic intent of providing a nice ally for all employees and workers who spend their days on the computer. This adorable Umarell can find its place everywhere: on shelves, furniture and bedside tables, in the kitchen or in the bedroom, always ready to observe you and encourage you to improve your productivity. Choose the superstuff umarell and make your work space more stimulating!
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