**BLUE JEANS BY LEVI'S**
The original Levi's blue jeans for men from 1873\. They are characterised by their original straight cut with a regular waist, button and zip fly and belt loops. Their style is 100% American. They have a loose fit and wide straight legs. There are five pockets. Ideal for all kinds of occasions.
**CHARACTERISTICS**
* Slim fit
* Cotton
* 5 pockets
* Stretch
* Regular leg
* Composition: 100% cotton
* Color: Blue
**THE BRAND**
In 1852 Levi Strauss, an immigrant from Bavaria, opened a haberdashery business in San Francisco, at the height of the California Gold Rush. His day-to-day business enabled him to identify a need among local workers: garments that could withstand anything. Together with tailor Jacob Davis he had the intuition to combine copper rivet reinforcements and an extremely tough fabric, denim: thus in 1873 the first work suit to the waist was born. Today we call that garment "blue jeans."
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