Eau de parfum 702: an incense fougere.

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The top notes unleash notes of incense, elemi, lemon and pink pepper, forming a half-spicy, half-green blend that issues floral hints and a touch of French lavender. The olfactory journey draws to a close with cashmere wood, vanilla, balsam of Peru and white musk. Fresh yet warm, traditional yet rock ‘n’ roll, understated yet full of personality, 702 is a fragrance of contradictions that will appeal to the curious at heart.

PS: Bon Parfumeur chose a magnificent quality of Lavender from the South of France, produced by IFF-LMR. This supreme olfactory quality makes all the difference.

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**What is a fougère?**

The fougère accord made its grand entrance into perfumery in 1882\. With his fragrance Fougère Royale for the house of Houbigant, Paul Parquet revolutionized the perfumery of old and laid the foundations for the field as we know it today. Fougère Royale was more than a perfume; it was an olfactory accord that has since become one of the most popular in men’s fragrances. Composed of aromatic lavender, geranium and coumarin and woody notes like oakmoss and vetiver, it established an all-new family of fragrances. Fresh, deep and slightly retro, the typical fougère accord smells like a traditional barbershop or a herbalist’s boutique. It unleashes somewhat potent, almost virile notes and gives an impression of cleanliness similar to the aroma of an aftershave

**What is incense?**

Incense is actually a resin, collected by cutting into the trunk of Boswellia sacra (a tree that grows in the hot soils of Africa and on the Arabian Peninsula). It is also known as “oliban”. Incense has a strong and unique odor that recalls camphoric, waxy, mineral, spicy and even peppery aromas. Deep and tinged with spirituality, we love the mystical and enigmatic facet that it lends to fragrances.

**What about lavender?**

Lavender has been used since antiquity, when the Romans scented their baths and household linen with it. In the Renaissance, the tanneries of Grasse used it for scenting leather. It has been grown in the Mediterranean since the 19th century and is now a symbol of the South of France, where it is always cultivated at altitudes of over 1000 m! It releases floral, herbaceous, camphoric and medicinal notes. Its ultrafresh scent is sometimes compared to bergamot for its almost zesty floral top notes.

**How to use it:** Spritz on pulse points like wrists, neck, behind ears, and inner elbows to make your fragrance last longer.

**Available in the following size:** 30 ml (1 fl.oz.)

**Ingredients:** Alcohol denat., parfum (fragrance), aqua (water), benzyl benzoate,

_Cruelty-free, 100% Made in France_

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##### story

Ludovic Bonneton, founder creates a perfumery as it existed in the past and as we dream of it today. Bon Parfumeur.

Ludovic has a colorful olfactory path that he draws line by line. He successively wore Jicky by Guerlain or Vetiver by Carven as a teenager (and almost all vetivers afterwards), Habit Rouge or Pour un Homme by Caron. Then, he enthusiastically discovered the new, more confidential houses. Houses that practice, then, a real return to the roots of perfumery, by putting the fragrance back at the centre of their products. Over time and his travels, Ludovic plays with his collection of perfumes, takes pleasure in wearing them and works them according to his mood, or even the weather.

He moved to Cali, Colombia. And then, one day, somewhere on the Pacific coast, he lets the Colombian winds talk to him. They blow him away to create a brand that reflects his own vision of fragrances. A personal, innovative and unique brand. To the rhythm of his thousand and one ideas, supported by a very fine team, the founder of Bon Parfumeur gives life to his desires.

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