The brand name Hibi means ‘day to day’, or daily, in Japanese. It was given with the hope that you would keep it around you every day and freely enjoy its fragrance, matching each day’s mood or occasion. Hibi is an incense stick you can light easily without a lighting device. The incense of Awaji Island and matches of Harima, born from the encounter of two of Hyogo prefecture’s traditional crafts.

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