Good design, like good storytelling, brings ideas to life. But do we design professionals know well the narrative mechanisms that make our designs come alive? Is it possible that we are already using some of them without knowing it? What other techniques can storytelling tools provide us so that the result of our work points directly to the hearts of its users? This book is precisely a guide to resources and strategies to learn to apply the techniques of storytelling in the creation of graphics, products, services and experiences. When planning the design of a digital application or data-rich publication, designers are inviting the user to step inside and explore a scenario. The editorial design, branding or attractive and intriguing commercial spaces uses communication strategies that guide and accompany the user on a transformative journey. With this book, Ellen Lupton manages to discover these dynamics and the functioning of visual perception from a narrative point of view. Using dozens of tools and concepts explained in a vivid and visual way, she will help any design professional to understand, play and amplify the narrative power of their work. Act I. Action> her Discover the narrative patterns that sustain stories, such as the narrative arc or the hero's journey, and learn to apply them in the relationship that users establish with products and services. Act 2. Emotion> Understand the link between design and our feelings and moods. A user's emotional journey can range from irritation to bliss, and you can accompany that journey. Act 3. Sensation> Knows the importance of perception and cognition, active and transformative key processes. Explore stimuli inspired by the principles of Gestalt psychology or the concept of affordance. Aftermath> Does your project illustrate an action well? Does it include a call to action? Have you developed empathy with potential users? Do you encourage the user to get involved in an active and creative way? We will give you tools to achieve it! Technical description of the book: 16.5 x 21.5 cm 160 pages Spanish
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