The most important brands in the world make us feel something. They do that because they have something they want to change. These companies connect with us because they have a reason to exist over and above making a profit: They have a purpose. Purpose is an incredibly powerful thing. It provides the strength to fight the impossible. It tells your story; it builds your teams and it defines your culture.
Details
* Author: Hieatt, David
* Publisher: Publishers Group UK
* Format: Paperback
* Publication Date: 09/06/2014
* ISBN: 9781907974137
* B-Code: B027863
* Illustrated: 21 colour photos
* Pages: 128
* Dimensions: 178x120mm
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