Ida At My Table - Simonetta Wenkert

Ida is a neighbourhood restaurant that opened in 2007 in the furthest north western reaches of Westminster borough; the other side of the road is Brent and the road that Ida sits on the corner of is Kilburn Lane. Simonetta (the author) and her husband were the people who opened Ida, neither of whom had any previous experience in running a restaurant.

If you too have fantasised about running your own restaurant then this book is worthy of your time. If you didn't already suspect that restauranteurship was a tricky business then Simonetta will correct you. She will also tell you of the rewards, the humour and the delight that can come with it.

You don't need to have eaten at Ida to get a grasp of what Simonetta and Avi created, you can taste the food through these pages - and there are recipes too. The impact of global events such as the credit crisis of 2008 and the Covid pandemic and the pivots that they made to overcome these obstacles are all laid out with humour and style.

Hardback. 324 Pages

Measurements:

16cm x 21.5cm x 3cm

14-day returns

On items eligible for returns, you have 14 days from delivery to submit a return request. Learn more.

Ordering between the UK and the EU?

There are no hidden fees or additional charges once you’ve paid for your order. Enjoy hassle-free cross-border shopping. Learn more