A midweight, long-sleeved 100% organic cotton flannel shirt for everyday layering and warmth. Relaxed fit. Yvon Chouinard, an accomplished rock climber, began selling hand-forged mountain climbing gear in 1957 through his company Chouinard Equipment. He worked alone selling his gear until 1965, when he partnered with Tom Frost in order to improve his products and address the growing supply and demand issue he faced. In 1970, Chouinard obtained rugby shirts from Scotland that he wore while climbing because the collar kept the climbing sling from hurting his neck. Great Pacific Iron Works, Patagonia’s first store, opened in 1973 in the former Hobson meat-packing plant at Santa Clara St. in Ventura, near Chouinard’s blacksmith shop. In 1981, Patagonia and Chouinard Equipment were incorporated within Great Pacific Iron Works.In 1984, Chouinard changed the name of Great Pacific Iron Works to Lost Arrow Corporation. Patagonia has expanded its product line to include apparel targeted towards other sports, such as surfing. In addition to clothing, they offer other related products, including camping food. By the late 2010s, branded Patagonia fleece vests became known for their use by financial executives, and in 2019, Patagonia announced that it would restrict distribution of branded products to firms committed to Environmental, social, and corporate governance initiatives. In September 2022, Chouinard announced that ownership of Patagonia would be donated to the Patagonia Purpose Trust, a overseen by the Chouinard family and advisors, to ensure that profits are used to address and protect undeveloped land around the world.

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