Science of the Secondary is an inquisitive approach towards uncovering implicit conditions that exist in our experience of the everyday. When speaking of the term ‘secondary’, we are referring to conditions and sensations that human beings are not conscious of in their day-to-day interaction with things and the immediate surroundings. Accumulating this rich and boundless field of knowledge, the research hopes to draw upon a renewed sensibility towards living, with much excitement and freshness. With 'Apple' as the subject of the first publication from the research programme 'Science of the Secondary', Atelier HOKO presents an inquiry into our behaviours and experiences observed through our interaction with the humble fruit. From the very moment we set our eyes on the apples that are displayed in the fruit stall to the strangely familiar memory of an apple within us, this book offers an alternative insight into things that are not yet discovered… 175 x 250 mm 44 pages Saddle Stitched Photography & Illustrations in Full Colour English First published in October 2013 Second reprint 2016 Third reprint 2018 Fourth reprint 2019 ISSN 2345-7228 Published by Atelier HOKO

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